In reference to the discussion here, I'm posting a letter I sent to the Chronicle of Higher Education. Please post suggestions as to how it should be improved below. Each post should address a single issue; post multiple answers if you have multiple issues. Our goal is to create a form letter for advertising the site, as much as that is possible.
I saw your name on the chronicle website, and I wanted to bring your attention to a new internet resource available for academics that I think may be of interest to your readers. The website is:
Briefly, the site allows academics of all backgrounds and experience levels to interact in a group settings, asking questions and sharing experiences and field-specific knowledge with each other. If you're familiar with the website stackoverflow.com, this site follows their model, with users being able to vote up interesting, relevant, and informative questions. The most interesting aspect of the site is how easy and intuitive it is.
I'm currently working on the site as a volunteer administrator (I'm not affiliated with the site in any way other than as a volunteer). I encourage you to check it out, and if you have any questions feel free to email me. Thanks -