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When should we name and link specific private entities in our answers?

I wrote an answer to this question concerning how to verify whether someone went to the college/university that their resume says they went to:

Fraudulent credentials

The correct answer (in part) is to refer the OP to "National Student Clearinghouse" which is a non-profit that handles most of these type of student degree verification services.

I'm in a bit of a conflict because I'm not very happy that even my own university and alma mater have essentially sold my data to a third-party which then resells them to students and employers. I find this a morally distasteful business model and I don't want to reward NSC with a direct link to them.

But back in the Real World®, people do need to know about their existence.

Suggestions?

RoboKaren
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