One of our community promotion ads redirects to a website listing people who have strong opinions against a publisher. This ad pops up frequently on the homepage, alternating with useful, fun and politically neutral ads, and could give the impression that a majority of users of this site endorse these opinions. Only experienced users know that a very low threshold of up-votes will trigger these ads to show up.
Notwithstanding the fact that I don't think it's helpful to anyone to gather academics to that cause, I think it might tarnish the reputation of users of this site who sometimes use their real names. Especially early career academics certainly don't need that kind of negative publicity.
Should we really use our SE for this kind of promotion?
Note: I'm looking for answers on the generic issue, not for posts or comments trying to convince me said website is the only thing that stands between civilization and obscurantism. I have already endured hours of vociferous campaigning along that line.